1. Scope

This Privacy Notice applies to information collected about you by Porsche and our third party service providers when you use the My Porsche Services from Canada. If you are located outside Canada, please return to www.porsche.com and use the drop down box to find the website for users in your location, but please do not use our My Porsche Services, as the information practices and the terms of this Privacy Notice may or may not comply with foreign law. By using our My Porsche Services, you consent to the use and disclosure of your information in accordance with this Privacy Notice and subject to the applicable provincial and federal laws of Canada.

2. Changes To This Privacy Notice

Porsche may update this Privacy Notice from time to time effective upon posting the revised Privacy Notice, along with the date on which it was most recently updated, on our My Porsche Services. Please periodically review this Privacy Notice for updates. If a change to this Privacy Notice materially affects the use or disclosure of your personal information, we will notify you via email or by placing a more prominent notice on our home page located at http://www.porsche.ca. By continuing to use the My Porsche Services, thereafter, you agree to accept such changes to this Privacy Notice. Please contact us as described in the below Contact Us section if you would like information regarding any changes.

3. Information We Collect

Porsche and its third party service providers collect information about you from a variety of sources, including personal information you provide directly to us and information we collect about you when you access and use the My Porsche Services. We also collect your personal information from independent Porsche dealers. We may combine any of the information collected about you for the purposes described in this Privacy Notice. Information You Provide Us. We collect personal information you provide to us when you:

• create and register your My Porsche account;

• register for any of the My Porsche Services which can be done through an authorized dealer or by using the My Porsche Services;

• use any of the My Porsche Services;

• participate in any event, program, contest, survey, or other promotion that we may offer from time to time in connection with the My Porsche Services (collectively, “Events”);

• contact or communicate with us; • request information from us;

• provide or submit comments, suggestions, experiences, or other content to us; and/or

• otherwise interact with us and our My Porsche Services.

Vehicle Information:

To be able to use Porsche Connect Services in your vehicle, your vehicle must be connected to your My Porsche user account. To that end, you will need to identify the vehicle identification number, and in some circumstances, for verification purposes, you may need to upload a copy of an identification document and proof of ownership, or, if you are not the owner of the vehicle, a power of attorney from the vehicle owner after entering your vehicle identification number. You have the option of using an authorized dealer to submit this vehicle information. After the verification process is complete, the copies of the documents will be deleted. Registration Data. To register for Porsche Connect Services, you must create a My Porsche account and provide your Porsche ID, login credentials, name, address, mobile phone number, e-mail address; if you have already registered through an authorized dealer, you must verify your registration information to access the Porsche Connect Services. You may also provide other optional information, such as additional profile information (e.g., academic titles), business contact data, date of birth, other telephone numbers, credit card information (which is stored exclusively with the payment service provider), and your vehicle license number and a personal vehicle name. You do not have to provide us with this information to use the Porsche Connect Services. Voice Data: Voice data is collected to enable voice control and voice inputs in certain Porsche Connect Services. Voice data is transmitted as recordings from the vehicle to us for the purpose of conversion into text. The text, which is created by a service provider, will be transferred back to the vehicle and used to provide the services you have requested.

Mobile Device Contents:

Certain Porsche Connect Services such as the PCM Connect app can access the address book, email, SMS, calendar, camera function, and images stored on your mobile device to provide certain features, including communication services such as hands free dialing services, facilitating your sending of e-mail or SMS text messages, and displaying and announcing incoming calls, texts and emails, and providing alerts. Wireless Communications: Some Porsche Connect Services are delivered via a wireless connection, and information about your use of the Porsche Connect Services may be communicated to Porsche through the wireless network. Please note that when signals are transmitted via public telecommunication networks outside your vehicle, third parties, especially network operators, may have access to certain information and potentially determine your location. In addition to the respective network operator, virtual network operators may also have access to this information.

Information Collected Automatically.

Our My Porsche Services, email messages, and advertisements use various tracking technologies that may include cookies, log file information, and web beacons (collectively, “Data Collection Tools”) to automatically collect information from you, including the length of time you visit our Site and or use our Services; referring URL; your domain name; your browser type and operating system; page views; links you click; IP address; location information access date and time; mobile device ID; location and language information; device name and model; your activities within the My Porsche Services; and the length of time that you are logged into our My Porsche Services. We, along with our third party service providers, use Data Collection Tools for a variety of purposes, including enhancing your experience with our My Porsche Services. Please see below for more information regarding the Data Collection Tools that we may use. Cookies: Cookies are small text files stored by your browser that allow us to learn more about your visit or use of our My Porsche Services. We may use cookies to remember you and certain of your information, including your registration information, to keep you logged in to the My Porsche Services, and to track your usage of our My Porsche Services over time.

Log File information:

Log file information is automatically reported by your browser or mobile device each time you access the My Porsche Services. When you use the My Porsche Services, servers may automatically record certain log file information such as your web request, Internet Protocol (IP) address, browser type, referring / exit pages and URLs, number of clicks and how you interact with Linked Sites, domain names, landing pages, pages viewed, and other such information. Clear Gifs/Web Beacons: When you use the My Porsche Services, we may employ clear gifs (also known as web beacons) which are used to anonymously track your online usage patterns. In addition, we may also use clear gifs in HTML-based emails sent to our users to track which emails are opened and which links are clicked by recipients. This information facilitates more accurate reporting and improvement of our My Porsche Services.

Location Data:

When you use our Porsche Connect Services, it may access, collect, monitor, and/or remotely store real-time “location data,” which may include GPS coordinates, to provide certain features of the Porsche Connect Services including Car Connect Services, Connect App Services, and Navigation and Infotainment Services. We do not share this information with third parties for their own marketing use. Analytics information: We may use third-party analytics tools, such as Google Analytics, to help us measure traffic and usage trends for our My Porsche Services. These tools collect information sent by your browser or mobile device, including the pages you visit and other information that assists us in improving our My Porsche Services. For more information regarding how Google collects, uses, and shares your information please visit http://www.google.com/policies/privacy/partners/. Information We Receive From Third Parties. We may receive information about you from third parties. For example, if you access our My Porsche Services through a third-party connection, such third party may pass certain information about your use of its service to us. We also receive information you have provided to Porsche dealers.

4. How We You Use Your information

We use your information, including personal information, for a variety of business purposes, including:

• providing the My Porsche Services to you;

• communicating with you;

• creating and managing your My Porsche account registration;

• customer service and technical support, which may include responding to your requests, resolving issues, and/or troubleshooting problems;

• responding to your inquiries, comments, or postings;

• to personalize your experiences while using the Porsche Services;

• for marketing and promotional purposes.

For example, we may use your information, such as your email address, to send you news and newsletters, special offers, and promotions, or to otherwise contact you about products or information we think may interest you. We also may use the information that we learn about you to assist us in advertising on third party websites;

• administering Events;

• improving and customizing our My Porsche Services and communications;

• internal operations such as enhancing our products and services, marketing efforts, and to conduct research and analysis;

• processing payments;

• investigating or settling inquires or disputes;

• marketing purposes;

• enforcing our Terms and Conditions of Use and any other applicable terms and conditions and agreements;

• protecting the security and integrity of our business, My Porsche Services, brand, customers, and services providers; and/or

• any purposes authorized or required by applicable law. We may combine all the information we collect or receive about you for any of the foregoing purposes.

5. How We Share Your information

We share and disclose your information, including personal information, under the following circumstances:

• with third parties that provide a variety of services on our behalf, including the development, hosting, maintenance, and support of our My Porsche Services; payment processing; data management, storage, and analysis; communications; and marketing;

• with independent, authorized Porsche dealers selected by you in connection with the My Porsche Services, who may use your information for their own marketing;

• with third party business partners in connection with the My Porsche Services;

• with members of the Porsche affiliated group of companies

• to manage and administer Events; to comply with law, a court order, or other legal process, in connection with a legal investigation, and as evidence in litigation in which we are involved;

• as may be necessary to protect the rights and interests of Porsche and our affiliates

• to enforce our Terms and Conditions of Use, and any other applicable terms and conditions and other agreements;

• in the event of a corporate transaction, including a merger, acquisition, financing, dissolution, transaction or proceeding involving the sale, transfer, divestiture, or in the event of a bankruptcy or similar proceeding, your information, including personal information, may be transferred to the acquiring company.

• to other third parties, in aggregated or other non-personally identifiable form, for research, marketing and related purposes; and/or with your consent.

If you wish to opt out of any of the data sharing practices described in this section, please contact us as described in the below Contact Us section. If you choose to register for My Porsche Services through an authorized dealer, then such dealer will have access to your account information, which information the dealer will communicate to Porsche. You may receive an electronic communication from the dealer or from Porsche asking for you to confirm your registration. Authorized dealers are independent third parties, and Porsche is not responsible for the privacy practices and policies of any dealer. By consenting to this Privacy Policy, you agree to receive email or text communications from Porsche and the authorized dealer, as applicable, related to your registration with My Porsche Services. In addition, if you have registered with My Porsche Services through an authorized dealer, you may choose to authorize the dealer to access your data stored with My Porsche in order to be able to provide you with interest-driven individual care, conduct surveys regarding your satisfaction, and send you information regarding vehicles or vehicle-related services. Please note that Porsche affiliated companies and/or service providers may be located outside Canada and/or outside the Province of Québec and, thus, your personal information may be accessible to foreign law enforcement or regulatory entities in such foreign jurisdictions, according to the law of such jurisdictions. For more information, please contact us as described below in the Contact Us section.

If you choose to register for My Porsche Services through an authorized dealer, then such dealer will have access to your account information, which information the dealer will communicate to Porsche. You may receive an electronic communication from the dealer or from Porsche asking for you to confirm your registration. Authorized dealers are independent third parties, and Porsche is not responsible for the privacy practices and policies of any dealer. By consenting to this Privacy Policy, you agree to receive email or text communications from Porsche and the authorized dealer, as applicable, related to your registration with My Porsche Services. In addition, if you have registered with My Porsche Services through an authorized dealer, you may choose to authorize the dealer to access your data stored with My Porsche in order to be able to provide you with interest-driven individual care, conduct surveys regarding your satisfaction, and send you information regarding vehicles or vehicle-related services. Please note that Porsche affiliated companies and/or service providers may be located outside Canada and/or outside the Province of Québec and, thus, your personal information may be accessible to foreign law enforcement or regulatory entities in such foreign jurisdictions, according to the law of such jurisdictions. For more information, please contact us as described below in the Contact Us section.

6. Access to Your information

You may modify your account and profile information that you have submitted to us by logging into your account and updating your information. You may also delete your account if you like. Please note that copies of information that you have updated, modified or deleted may continue to reside in our systems for a period of time. If you wish to access your personal information held by us, please contact us as described below in the Contact Us section.

7. Your Choices

You may opt-out of certain uses and disclosures of your personal information, and having your personal information used or disclosed for certain purposes. For example, you may

• change your preferences for certain communications;

• choose whether to receive promotions and offers from us;

• request that we do not share your personal information with third parties for their marketing purposes; and/or

• request access to your personal information.

You may exercise your choices by contacting us as described in the below Contact Us section, via your My Porsche account, or following the instructions provided in communications sent to you. If you contact us, you may be required to provide account information so that we may access your user account and make any changes or perform any actions you request. We may contact you by phone, text message, or e-mail as needed, provided that you have provide express or implied consent to be contacted by the relevant channel(s), in order to assist you with registration and with activating and using the My Porsche Services. Because we plan our communications in advance, it may take several weeks for your request to become effective. If you continue to receive our communications after expressing an opt-out preference, please let us know so that we can investigate the situation. We will, however, continue to send transaction-based communications. In some cases, if you choose not to provide us with the requested information, you may not be able to utilize certain features of the My Porsche Services.

Mobile Device Contents: For Porsche Connect Services such as the PCM Connect app that can access your address book, email, SMS, calendar, camera function, and images stored on your mobile device, you have the option to allow or not allow such access within the PCM Connect app. You can use the configuration in the PCM Connect app and the settings in your mobile device to allow or prevent such access. Data Collection Tools. You may be able to opt-out of the automatic collection of some information by referring to your web browser’s or mobile device’s options or settings menu. However, doing so may disable many of the portions, features, or functionality of the My Porsche Services. For example, most web browsers automatically accept cookies, but you have the choice to set your browser to accept or reject cookies. Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences or visit http://www.allaboutcookies.org for more information. Wireless Communications: Depending on your wireless network connection, the features of your vehicle, and the Porsche Connect Services that have been activated, the vehicle’s exchange of data may be deactivated in whole or in part by (a) removing the SIM card or disconnecting your end device, if the wireless network connection is established via an installed or pre-installed insertable SIM card or a Wi-Fi connection; or (b) adjusting the settings and permissions accordingly in the options menu of your vehicle. Some features of our Porsche Connect Services may not function properly if use or availability of wireless communications is impaired or disabled. Google Analytics. Google provides users choice on how their data is collected by Google Analytics by developing an Opt-out Browser Add-on which can be located at: http://tools.google.com/dlpage/gaoptout?hl=en. By installing this Add-on, no information is being sent to Google Analytics. Location Data: You may opt-out from allowing us to have access to your location data by adjusting the permissions in your mobile device and/or the Porsche Connect Services, though some features of our Porsche Connect Services may not function properly if use or availability of location data is impaired or disabled.

8. Third Party Services

By using certain Porsche Connect Services such as the PCM Connect app in combination with your mobile device, you can view and use the content of certain third party provided multimedia, information, and communication services (e.g., Google Earth®, Apple Car Play®, Napster, Radio.net) in your vehicle’s infotainment-system or in the PCM Connect app. For personalized contents (e.g., playlists or favorites) you can use the PCM Connect app to log in at service providers – with whom you may be registered – using your personal login information, and access the content of these third party services. When utilizing such third party services in connection with the Porsche Connect Services, your information will be transmitted to and collected and used by such third party service provider and your vehicle’s infotainment-system. If you switch on the location function of your mobile device, third party service providers may be able to access your location data during your use of the PCM Connect app and the vehicle’s infotainment-system system. Third party services are not subject to this Privacy Notice. Please refer to the respective third service providers’ privacy policies for details on their privacy practices. Do Not Track Notice: Currently, our systems do not recognize browser “do-not-track” requests. You may, however, disable certain tracking as discussed in this section (e.g., by disabling cookies or opting out of ad networks). To find out more about "Do Not Track", you may wish to visit http://www.allaboutdnt.com.

9. Information Security

We have implemented safeguards to help us protect the information we collect from you from unauthorized access, use, and disclosure. However, no method of electronically transmitting or storing data is ever completely secure, and therefore, we cannot guarantee that your information will never be accessed, used, or disclosed in a manner that is inconsistent with this Privacy Notice. Our My Porsche Services and social media pages may allow you to post messages and submit content (e.g., comments, photos, blogs, postings, etc.). You are responsible for all actions resulting from any content and information that you post on our My Porsche Services or social media pages. Please remember that any information you post to the My Porsche Services may be viewable to other visitors to our social media pages and users of the My Porsche Services. We cannot prevent this information from being used in a manner that may violate this Policy, the law or your personal privacy.

10. Links, Third-Party Websites, and Social Media Platforms

ur My Porsche Services may contain links to third party websites such as other Porsche companies, Porsche dealers, or other third parties, as well as to social media platforms such as Facebook or Twitter (collectively “Linked Sites”). This Privacy Notice does not apply to these Linked Sites, and we are not responsible for the privacy practices, policies, or content of any Linked Sites, even if you link to them from our My Porsche Services or communications. We encourage you to read and understand the privacy practices of any Linked Sites that you visit.

11. Children’s Privacy

Our My Porsche Services are not intended for use by children under 13. We do not knowingly collect Personal information from children under the age of 13. Please contact us as described in the below Contact Us section if you believe we may have collected such information without parental or guardian consent.

12. Contact Us

If you have any questions or comments about this Privacy Notice or our privacy practices for the My Porsche Services, you may contact us as follows:

Phone: 1-800-PORSCHE

E-mail: privacy@porsche.ca

Mail: Porsche Cars Canada, Ltd. 165 Yorkland Boulevard, Unit 150

Toronto, ON M2J4R2 Attn: Privacy/Legal Department.

Effective Date: August 31,

2017 Copyright © 2017 Porsche Cars Canada,

Ltd.